With pressure on revenue and profit margins, currency fluctuations are becoming more important as a source of risk and revenue. Unfortunately for the most important currency pair EUR/USD, consensus offers little guidance. Consensus 'forecasts' a flat 1.35 for the coming 3, 6, 9 and 12 months. This has never happened in history, however, and it is highly unlikely in the near future. Read on to learn why our views differ.
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